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summer capsule collection
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The making of the Umit Benan x Jacques Marie Mage Collection
Summer Capsule Collection
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OUR STORY
Umit Benan wanted to be a filmmaker, but diverted to fashion rather naturally, keeping the urge to tell stories intact. He makes no real distinction between life, fantasy and fiction because really there isn’t one. “I am interested in contrasts. That’s what life is all about, isn’t it?” he says.
Umit Benan’s creative intervention is always carried out with a view to learn something new from the world of the partner brand, especially outside the fashion realm, while nuancing their vision through a cinematic take of his own.
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winter mood
OUR STORY
Umit Benan wanted to be a filmmaker, but diverted to fashion rather naturally, keeping the urge to tell stories intact. He makes no real distinction between life, fantasy and fiction because really there isn’t one. “I am interested in contrasts. That’s what life is all about, isn’t it?” he says.
spring summer ss23
