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The making of the Umit Benan x Jacques Marie Mage Collection

OUR STORY

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Umit Benan wanted to be a filmmaker, but diverted to fashion rather naturally, keeping the urge to tell stories intact. He makes no real distinction between life, fantasy and fiction because really there isn’t one. “I am interested in contrasts. That’s what life is all about, isn’t it?” he says.

COLLABORATIONS

Fall Winter 22 campaign

Shot by Jonathan Daniel Pryce on the western coast of Italy

FALL WINTER 22