UMIT BENAN B+
B+ IS AN UTMOST PERSONAL PROJECT:
The editing is strict, both in terms of shapes – trench-coats, field and safari jackets, blazers, trousers, Nehru jackets – colours and materials – noble silks, exquisite cashmeres and wools, linens, leather trimmings and details. The lines are structured yet fluid, the iconic silhouettes made supple by the tailored accuracy of the sartorial work. B+ is a selection of eternal pieces with a whiff of 80s boldness, sized in ways that allow both men and women to wear them, thus offering key items from the masculine wardrobe to women, in the right proportions, all rigorously made in Italy. True to its sartorial roots, B+ puts the wearer to the fore, suggesting personal ways of using it and a trimming down of excess in the name of quality. Owning less, but more personal, durable, timeless pieces. About the B+ brand name: the letter B was chosen considering that unmovable perfection is unattainable, while the + sign stands for the superiority of craft and quality.